Social media marketing is a science, as complex and data-driven as any SEO or content marketing activities. The Zen approach to social? A crystal-clear focus on reaching the right audience with the right content. It’s all about building relationships to drive ROI. Website visitors, blog links, Twitter mentions, Facebook fans and LinkedIn and Google+ connections are all numbers worth measuring.
Numbers, however, tell only half of the story. There’s also the question of sentiment – what percentage of the comments about your brand are positive instead of negative? Is your social media marketing effort pushing that sentiment needle in a positive direction? Your SROI – social return on investment – has to go a step further, and connect the results to your bottom line. We’ve been helping companies do that for years, and we’d love the chance to show you how to do it, too.